GLOBACORP FORMS STRATEGIC MARKETING ALLIANCE WITH KELLER WILLIAMS FOR NATIONAL MARKETING CAMPAIGN Globacorp has recently formed a strategic marketing alliance with Keller Williams Realty, one of the most respected residential real estate companies in North America. Following an exhaustive search for a suitable marketing partner, Keller Williams Realty was selected to represent and exclusively market various Globacorp projects due to their outstanding company ethics, unique business model and strong position in the North American market. Founded in 1983, Keller Williams Realty is an international real estate company with more than 690 offices located across the United States and Canada, represented by over 72,000 full-time associates. The company began franchising in 1991, and following years of phenomenal growth and success, became the fourth-largest North American residential real estate firm in 2006. The success of Keller Williams Realty is primarily attributed to treating its associates as partners and sharing their corporate knowledge, policy control and profits on a system-wide basis. The interdependent business model of Keller Williams Realty supports agents and brokers working as a team to maximize personal productivity and company profits. Most real estate companies operate on a dependent model where the broker provides leads to salespeople and then offers them a commission, or they operate on an independent model where agents receive minimal support from the broker but keep more of the commission. In contrast to these traditional models, the Keller Williams Realty model fosters a synergistic environment where both parties succeed through teamwork, by encouraging agents and brokers to share their best practices with each other and reward associates who help the company to grow. It is these industry-changing philosophies that have fueled the recent growth of Keller Williams Realty, surpassing older, more established companies to claim a top position in the North American residential real estate industry. Recently, Keller Williams Realty bucked national business trends during the toughest real estate market on record. They celebrated 25 years of business success, outpacing the market through strict adherence to their financial model, while remaining completely financially solvent. As companies throughout North America take on billions of dollars of debt, Keller Williams Realty is proud to state that they do not have one dollar of financing debt, thereby well positioned to remain strong and financially sound. Every year, RISMedia and REAL Trends release two of the real estate industry's most comprehensive surveys, the RISMedia Power Broker Report and the REAL Trends 500. Both surveys rank the largest residential real estate brokerages in the United States based both on transactions and sales-dollar volume, and in they latest 2008 survey, Keller Williams Realty offices proved that they can thrive and grow during an up or down market, by making an impressive showing on the lists. In the RISMedia Power Broker Report, Keller Williams Realty had more offices listed in the top 700 offices than any other franchise brand. The survey also showed that Keller Williams Realty is the industry leader in the support and fostering of agent teams, with more agent teams than any other brand. The Keller Williams Realty brand also represented 55 percent of offices declared "Companies to Watch" in the industry, with the next closest competitor accounting for only 9 percent of the list. On the REAL Trends 500 report, Keller Williams Realty held the second highest number of offices in the top 500 compared to competitors. It is clear that Keller Williams Realty offices are showing that they have the ability to navigate this dramatic shift in the market, and the aforementioned survey's, which serve as a benchmark for the industry, are powerful evidence of their capabilities. Their associates and offices have remained strong in the Keller Williams Realty models, systems and culture and have continued to prosper as a team. Globacorp is honored to have formed a strategic marketing alliance with such a dynamic industry leader. For more information about Keller Williams Realty International, please visit www.kw.com |